Real posts. Not mockups.
Six story shapes for one fictional dental clinic. Every slide is exactly as CONRA made it, mistakes included. Swipe through each one, or open it full size.
Storytelling
Opens on a person, raises the stakes, finds the turning point, then makes the ask.
- 1Hook
- 2Setup
- 3Journey
- 4Turning point
- 5CTA
Works well for: A client’s story, why you started, or a turnaround worth telling.
PAS
problem, cause, solution
Names the problem, explains why it happens, then offers the fix.
- 1Hook
- 2Problem
- 3Cause
- 4Solution
- 5CTA
Works well for: A problem your customers feel every day, and how you fix it.
Myth vs truth
Takes a common belief apart, then shows what’s true and what to do.
- 1Hook
- 2Myth
- 3Why wrong
- 4Truth
- 5CTA
Works well for: Something people often get wrong in your field.
AIDA
attention, interest, desire, action
Moves from a bold hook to a reason to believe, then one direct action.
- 1Attention
- 2Interest
- 3Desire
- 4Conviction
- 5Action
Works well for: An offer, a launch or a service you want people to book.
List and how-to
Promises a specific result, then delivers it as steps with a recap.
- 1Hook
- 2Context
- 3List
- 4List
- 5Bonus or recap
- 6CTA
Works well for: Tips, steps and checklists people save for later.
BAB
before, after, bridge
Shows life before and after, then the bridge between them.
- 1Hook
- 2Before
- 3After
- 4Bridge
- 5CTA
Works well for: Showing a result: before, after, and how to get there.
More, straight from the product.
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